Survey tools

An alternative way of collecting customer feedback is via traditional survey tools. Often in the form of a feedback button or email invite, these tools have become quite popular since the emergence of website feedback. Some of these tools are focused on particular niches whereas others hone in on user experience. In the past, these customer feedback tools were well-known for their tendency to include a long list of questions, however nowadays, they are becoming shorter and shorter – which certainly makes them less of a hassle for respondents. There are simple solutions for creating surveys questionnaires. These tools usually can be easy (in most cases) integrated into online systems. And they are very flexible. Customers data is storing “somewhere”. If you use these solutions, then you let sent customers data thru tool owners' servers. Starting price of these tools is very small, but the main expenses is using tool‘s service for surveys – for example for making survey of some region or some type of responders. Also, price grows if you want to some analysis of the answers.

Type: Tools for creating questionnaires, making surveys and in some cases make answers analysis
Ease of Use for customer: Easy
Ease of administration: Medium
Customization, native language: High (except analysis)
Advantages: Universal, easy to customize (for different feedback types and different project parts), easy to use for customers
Disadvantages: Customer data must be sent throo tool owner's servers.
Most relevant to actors: Business; Academia; Policy makers; Senior citizens
Purpose: Discovering & Ideating; Design/prototyping; Assessment (examples); Networking

Examples: