Company culture can be defined as a set of shared values, goals, attitudes and practices that characterize an organization. It's the way employees feel about the work they do, the values they believe in, where they see the company going and what they're doing to get it there. Danish companies are known to have a very flat hierarchical structure. Employees relate to one another as equals regardless of job titles and formal positions. In Denmark, there is a long-standing tradition where focus at a workplace is geared towards teamwork and team collaboration. This means that every employee, are a part of a team which includes group evaluations and team discussions. The Danish business sector needs to gain more knowledge about foreign company cultures, which is important when companies need to collaborate on developing new technologies and mutual exchange of experiences and innovative ideas