Senior citizens usually have many difficulties associated with the complexity of new technologies. It is difficult for the elderly to live in the technological world and difficult for the elderly to adapt to new technology. Furthermore, older citizens show low adaptation either to the emergence of new technologies compared to younger citizens because they do not have the innate technological experience or because of their current social and health status. However, the use of technology has a positive impact on the quality of life of the elderly. Therefore, innovative companies need to find ways to develop senior-friendly technologies, and one way is to choose user-driven innovation strategies to develop new technologies. The good solutions make everyday life and activities much easier for the old citizen. The innovators of new technology targeted at seniors needs access to information about existing assistive technology, access to knowledge about legislation, health, social laws and regulations, opportunities for innovation, healthcare technology and business potential; and in innovators mindset place the elderly at the core of the development of new technologies