Low user demand on the market is one of the obstacles for the technology companies (lack of purchase power and awareness among the end users and professionals). Lack of clear and sustainable business models. There is no certainty about the cost-effectiveness of new solutions. Also, there is no certainty about the future demand of the technology solutions on the market. The potential of the market is not clear for the technology companies. Validation of the new technologies is essential. Also support for starting innovative companies is needed.