It must be taken care of to avoid inequality between the different demographic groups. Digital skills may vary dramatically among different users (considering age, education, gender, regional differences). Also, privacy issues are very relevant in providing of digital services. Not using digital services should not be reason for excluding people from the social life. Also, human contacts in digital world are very relevant. Access to the services should be available for all the people (including people with disabilities). Universities have the resource and capacity to conduct surveys and do research on that area to improve the quality and accessibility of digital services, to run programs to improve digital skills among different demographic groups. Ethical questions: - Access to the digital services - Inequality in the society - Digital skills - Privacy issues