Common practice is bounded by the law, traditions and common knowledge. Common practice in Lithuania is based on value chain propositions, common advertising (for example in exhibitions like Litexpo or export routs like in Jacarta Convention Centre, 2019) or R&D activities as they are promoted by the government aid programs. Common practice in business is usually led by best practice and therefore the biggest conferences were the businesses makes contacts and take part in make a impact.
Business needs in Common Practice area are: - lack of publicity for health technology and biotechnology companies (excluding few very famous) - lack of best practice events just for health technology and biotechnology companies