Only approximately 20% of Senior Citizens use internet daily, so the main part of them rely on information from TV and newspapers. This dependency on source makes news deficit. Media should bring news about modern health technologies and health services, but there is no such dedicated source of information. Clubs and associations replace media's role as Senior Citizens share information made on personal experience.
The Senior Citizens needs regarding media and information are: - wide range of information sources regarding the health technologies - information hub (as developed in the Knowledge management model) containing all user - ready information about health technologies and biotechnologies