Looking to capture user input on particular webpage elements? Then perhaps a visual feedback tool is something you should consider. These customer feedback tools work in many ways. Some provide the option submit a screenshot while others involve virtual sticky notes that highlight certain elements on the page such as text, images or buttons. While these provide a lot of support in terms of design, they are somewhat basic in terms of extracting deep customer experience insights. This kind of tools also can be used for tracking the finished or almost finished product.
Type: Tools for capture user input on particular webpage elements Ease of Use for customer: Medium Ease of administration: Medium Customization, native language: High Advantages: Designed for web-based products testing and fast feedback. Also can be used for web-based services feedback Disadvantages: Relatively narrow field of application - mostly for testing the final product (or presentation of products) Most relevant to actors: Business; Policy makers Purpose: Assessment (examples); Networking