The SOSI Tool is a practical guide for managers to understand in which component of a business model to unleash sustainability-oriented service innovation and how pursuing it through changing macro and micro components of the business model. By employing this tool, companies can identify several SOSI opportunities, serve new markets and new customer segments and gain a competitive advantage. By leveraging opportunities highlighted through SOSI, new technological, organizational and social innovations can be implemented and new business models oriented to sustainability can be designed. SOSI tool is based on an Engineering Design Process (EDP), i.e. a detailed (Ertas and Jones, 1996) or simplified (Dym et al., 2014) procedure for creating innovative solutions to different problems or needs. It combines Sustainability-Oriented Service Innovation concept (SOSI) with dimensions of Business Model Canvas (BMC)
SOSI can be generated through designing new service offers, establishing a new type of interactions with customers, setting new delivery systems, while taking holistically into account the environmental, social, and economic business dimensions. Particularly, companies in order to generate SOSI can: design new service value propositions, serve new customer segments, build new kind of customer relationships, adopt new channels for service deliver, use new resources, perform new organizational activities, establish new partnerships, reduce externalities and/or improve benefits for the whole of society.